Does adding my business to directories help with local SEO? I think it can and does increase the odds of your business appearing in local searches. It is a fact that businesses with local listings are seen as more trusted and have a better chance of making sales. So, how can this help with local SEO? Well, let’s take a look at how directories work and how adding my business to them can benefit me and my business.
When a user enters a search term for a local business, they usually enter a URL or some other form of identifying information into the form. This data is then stored in the business’s local area directory or the Google local map. The more directories that contain information about your business, the higher up in these listings you will appear in. So how can this help with my local SEO?
First let’s talk about the reason that a person would enter a URL when searching for a local business. These people most likely have only very vague information about the type of business, so they are searching based on a broad topic. If you are able to get your website listed in many of these directories, then people will have an easier time finding you and what you have to offer. On the flip side of that, if your website is only listed in a couple of directories then those directories will not help your business. In both cases, the person is simply not going to give you their contact information because your website is not in their area.
A directories listing is very specific and is created to serve a particular purpose. The directory is designed to provide customers with information about your business, it is not to collect email addresses or sell advertising. Therefore, the listing should be very clear and leave no doubt that the business is in fact, the owner of the listed business. A few examples of popular directories that help businesses are:
Open Directory is the internet’s version of Yellow Pages. They gather information from all over the internet about local businesses. You can list your business with them, and if you have a web site you can also add a website to their directory. This will provide a way for potential customers to find you in the local area and it will increase the likelihood of your business being in their local directory.
The local Spokesman-Reviews directory provides an online outlet where readers can rate local service providers. It will allow you to place a small advertisement about your business for free. The great thing about this directory is that the more that people rate your business, the more likely you are to be placed in their directory. This is because businesses are always trying to find new ways to get publicity and get their name out to as many potential customers as possible. Therefore, by providing honest, useful information, you will gain a loyal following of people who will spread the word.
Small Business Directories, also known as SCORE, is a great online resource for anything to do with local businesses. If you are a small business owner, or someone who would like to start a small business in your local community, you can use SCORE to list your business on their website and create a local presence. When people see other businesses in your area using local keywords, they will be more likely to visit your website to learn more about your products and services.
If you currently own a business, but are considering moving your business, adding it to local directories will be very beneficial to you. In addition, adding your business to Yellow Pages will bring you more customers. If you currently have a website you need to upgrade it in order to continue to be listed in Google, MSN and other popular search engines. If you don’t currently have a website, then you need one. It is the best way to get exposure to your business throughout the entire United States.